Want video?
we’re the wizards you’ve been searching for...
Everyone makes films, but we solve problems.
Because anyone can hit 'record,' but we hit 'resolve'.
We shoot Television Commercials (TVC) and Digital Video Commercials (DVC), and trust us—the quality’s as sharp as our wit. Partnering with businesses and creatives, we create must-see content that leaves a lasting impression. Got brand problems? We’re the fixers—delivering videos that solve challenges and tell your story as authentically as possible
And yes—our videos demand attention!
We’ve rolled with a David mindset for the last eight years, and we’re not stopping now—because taking down giants (or any challenge) is our kind of mischief.
\ Featured Works
redBus - Christmas 2023
Kushals Jewellery - Onam DVC
Kushal’s Jewellery Valentine’s Day DVC
Scapia Buses brand Film
SugarWallet [ Brand Film ] - New Zealand
SportsBuzz x Virat Kohli - Kid Film
\ Clients
Just ask these amazing clients & Agencies we've dazzled with our fearless work!
And hey, sneak a peek behind the scenes and get a taste of the Sugar Shot energy for yourself!
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\ FAQ
What is the process we follow?
Step 0: Questionnaire
When clients need a video but aren't sure where to start, we provide a brief questionnaire to guide them.
Step 1: Briefing
We'd like a call to align on the idea, target audience, medium, format, timing, and brand guidelines for an effective solution.
Step 2: Present Concepts
Once we understand the brief, our creative team brainstorms ideas, keeping the mandates in mind. We share initial concepts with the client for feedback, make adjustments, and finalize with references or a storyboard for presentation.
Step 3: Budget
At this point, we can discuss budgets, as we now have a clear direction. If the client has a budget in mind, it's best to share it upfront so we can create concepts within that range.
Step 4: Scripting
This is where the concept takes shape. Our team, along with acclaimed scriptwriters, transforms the idea into a compelling story.
Step 5: Pre-Production
Once the script is approved, we follow these steps:Lock the budget: It may slightly adjust based on the final script.
Lock the crew:
Director, DoP, Art Director, Casting Director, Stylist, and Line Producer. Executive Producer and Producer are in-house.
Hand-off to Director & Producers: They lead from here.
Shot breakdown/Storyboarding: Done with the Director, DoP, and storyboard artist.
Pre-PPM: Align with the client on look and feel.
Location Recce: With Director, DoP, Art Director, and Line Producer.
Casting and Auditions: If actors are needed.
Lock Shoot Date: Based on cast, crew, location, and client availability.
Pre-Production Meeting (PPM): Share and lock shot breakdown, location, art, and casting with the client.
Step 6:
Production
Step 6a: Shoot Day:
This is when the magic happens.
Step 6b: Footage Backup & Conversions
After the shoot, we back up files across multiple hard drives and start footage conversion. We create lower-resolution copies for faster editing and later replace them with the highest-resolution raw footage for the final project.
Step 7: Post-Production
Offline Edit:
Raw footage is assembled with music to review the film's flow. If needed, a temporary voiceover is used. After internal approval, the offline cut is shared with the client for feedback. Usually, 2-3 iterations are done before locking the cut.
VFX:
Any required VFX—like graphics, text, or illustrations—are added. The final voiceover is recorded and synced with the VFX to finalize the offline version.
Color Correction & Grading:
Colors are balanced and graded to achieve the desired look.
Final Export:
The film is exported in the required formats.
How do we budget our films?
Here’s how we break down our budgets:
Director Selection: The Executive Producer and Producer analyze the script and lock in the director. Each director's vision impacts the budget.
Cost of Crew:
Main Crew: Includes Executive Producer, Director, Creative Producer, Creative Director, Producer, DoP, Line Producer, Art Director, Stylist, Assistants, Casting Directors, Actors, etc. Costs are usually per day or project basis.
Line Crew: Includes Camera Operators, Gaffer, Light Assistants, Production Assistants, Spot People, Art Assistants, Junior Artists, etc. These are paid per shift, with extra costs for overtime. We account for potential overtime to ensure quality output, though tight budgets may limit retakes.
Equipment: The Producer, Director, and DoP determine the necessary equipment. Equipment costs are billed per day or as agreed with the rental company. If budget constraints limit equipment choices, we may consider post-production solutions when possible.
Line Production:
Location Costs: Managed by the line producer/location manager according to location rules.
Food: Budget for feeding the crew, assuming more people than fewer.
Spot Persons: Helpers on set for crew welfare.
Travel: Planning for transportation based on distance and crew size, with safety considerations for remote locations.
Post Production:
Offline Edit: Based on editor effort and footage. Includes up to 3 rounds of client revisions, with additional changes costing extra.
VFX: Costs vary based on the complexity of graphical elements.
Voice-over Artists: Fees depend on the artist's demand and experience, with additional costs for studio and sound engineer.
Music: If custom composition is needed, we’ll determine the project cost. Alternatively, we can use royalty-free music if it fits the project.
Grading: Done by specialists, charged hourly or per project.
Post-Production Supervisor: Oversees all post-production, charging a project fee.The Executive Producer compiles all these elements to provide a final budget estimate.
Director Selection: The Executive Producer and Producer analyze the script and lock in the director. Each director's vision impacts the budget.
Cost of Crew:
Main Crew: Includes Executive Producer, Director, Creative Producer, Creative Director, Producer, DoP, Line Producer, Art Director, Stylist, Assistants, Casting Directors, Actors, etc. Costs are usually per day or project basis.
Line Crew: Includes Camera Operators, Gaffer, Light Assistants, Production Assistants, Spot People, Art Assistants, Junior Artists, etc. These are paid per shift, with extra costs for overtime. We account for potential overtime to ensure quality output, though tight budgets may limit retakes.
Equipment: The Producer, Director, and DoP determine the necessary equipment. Equipment costs are billed per day or as agreed with the rental company. If budget constraints limit equipment choices, we may consider post-production solutions when possible.
Line Production:
Location Costs: Managed by the line producer/location manager according to location rules.
Food: Budget for feeding the crew, assuming more people than fewer.
Spot Persons: Helpers on set for crew welfare.
Travel: Planning for transportation based on distance and crew size, with safety considerations for remote locations.
Post Production:
Offline Edit: Based on editor effort and footage. Includes up to 3 rounds of client revisions, with additional changes costing extra.
VFX: Costs vary based on the complexity of graphical elements.
Voice-over Artists: Fees depend on the artist's demand and experience, with additional costs for studio and sound engineer.
Music: If custom composition is needed, we’ll determine the project cost. Alternatively, we can use royalty-free music if it fits the project.
Grading: Done by specialists, charged hourly or per project.
Post-Production Supervisor: Oversees all post-production, charging a project fee.The Executive Producer compiles all these elements to provide a final budget estimate.
Do you also do Corporate Films, Reels, Animation, Photography etc?
Oh, we definitely do!
Hop over to our other wing — Sugar Bomb Digital — and see the magic for yourself.
www.sugarbomb.in
Hop over to our other wing — Sugar Bomb Digital — and see the magic for yourself.
www.sugarbomb.in
